customer has more to lose than we do, and more power to change things for the better.
From a fish factory to a software development team, developers and key stakeholders can all learn to speak and communicate in a similar language that will help the engine of business run smoothly.
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About the author
An independent consultant and regular columnist on StickyMinds.com, Clarke Ching is a passionate advocate of agile software development and a chairman of the AgileScotland special interest group. He is the author of the book Rolling Rocks Downhill, in which he demonstrates how to use lean, quality, and agile techniques to make your projects more productive and predictable. Read more about Clarke's work at www.clarkeching.com.
