to the nth degree, and it tells you exactly how much time it should take you to drive between Tampa and Jacksonville.
Well, what happens when the very first time you get in your car and you've got it all planned out, that you're going to be in Jacksonville at suppertime? You get in the car, you round the corner, and there's an accident, or there are road delays, or anything like that. Suddenly, that solid plan goes out the window. Let's apply that to Internet-type development. Today, in today's marketplace, the marketing managers are going to say something like, "I need to be able to have this, this, and this functionality today, immediately, right now. You have three months to deliver it." That's your challenge. So you start programming, and using the traditional way, what you would do is you would lay out the requirements. We would have a prolonged requirements-gathering process, and people would say, "Well, I kind of want that. No, I don't want that." They're not totally sure. And once you've finally got the requirements solid, and you start going into the analysis and design, guess what? Things start changing at Internet speed.
So we've got to have a way to respond to these changes, to be able to deliver things incrementally so that you actually will have at least the structure or shell of a system being incrementally developed and delivered.
Now, for any of you who are listening who have more experience than I have in Extreme Programming, I've done a lot of research on it, I'm doing a presentation at the Applications of Software Measurement Conference. My specialty is the measurement area. It's not Extreme Programming. I've been exposed to it, I know a lot about it from a theoretical point of view. So if you're listening and you have Extreme Programming experience, from an actual point of view, I invite you to phone in toll-free at 866-277-5369. I know that there's even ISO standards, even though Extreme Programming is fairly new, ISO standards are starting to take a look at applying standards for XP. So if you've got views on that, why don't you phone in and share your thoughts.
And if we don't have Kent Beck and Ward Cunningham phoning in today, there may be a massive storm off the west coast of Oregon, or something may have come up that prevented them from phoning in. We'll try to get them later in the series to readjust their schedules so they can make it. Because both had confirmed that they were going to be on this show. So I'll give you the toll-free number one more time. It's 866-277-5369, and that's anywhere, it's toll free. So I'm just going to walk you through a little bit about who these three extremos are, what's the basis of Extreme Programming, and then talk about some of the things that work in measuring, and some of the things that don't work in measuring. Now, the three extremos are Ward Cunningham, who was really the Inventor, they call him. Kent Beck they call the Articulator, and Ron Jeffries, who actually runs the Extreme Programming site on the Internet, is called the Realizer. Now they've all got a lot of books, a lot of articles, a lot of things that are available.
And one of the things I'll tell you about Extreme Programming that you may be interested in, and I'll give you a caution with it as well, is something called e-group. If you've never been exposed to an e-group, an e-group is an electronic