e-Talk Radio: Rubin, Howard, 12 September 2000

[article]
Rebroadcast 24 October 2000
Summary:
Traditional measures of a nation's strength, such as GDP and GNP, are inadequate in the Cyber Age. Dr. Howard Rubin and Carol Dekkers talk about cybergeography, the global economy, the digital divide, and the rise of developing nations on the Cyber landscape.

Traditional measures of a nation's strength, such as GDP and GNP, are inadequate in the Cyber Age. Dr. Howard Rubin and Carol Dekkers talk about cybergeography, the global economy, the digital divide, and the rise of developing nations on the Cyber landscape.

TEXT TRANSCRIPT: 12 September 2000

Announcer: Welcome to Quality Plus e-Talk! with Carol Dekkers. This program will focus on the latest in the field of technology. All comments, views, and opinions are those of the host, guests, and callers. Now let's join Carol Dekkers.

Carol: Good afternoon, I'm Carol Dekkers live. Actually, pre-taped. This is our first show, and we're going to be focusing on technology topics. I run a company called Quality Plus Technologies that's based in Tampa, Florida. And we have a number of people who work with us that focus on process improvement in the software development arena, who work in software measurement, and do a lot of work in ISO standards.

My guest today, I'm very fortunate to have Dr. Howard A. Rubin with me. And Dr. Rubin is a full tenured professor and the chair of the department of computer science at Hunter College at the City University of New York. He's also the CEO of Rubin Systems, Inc., a META Group research fellow, and a former Nolan Norton research fellow. I've known Howard for a number of years, and he always brings with him an absolute plethora of information. He's been in the software metrics, or software measurement, arena and an editor for IEEE Computer, the editor of IT Metrics Strategies, a member of the editorial board of the IT Journal, and on the board of advisors for Blueprint. In 1997, he was named one of the top research and development stars to watch, an individual whose achievements are shaping the future of our industrial culture and America's technology policy. He is currently serving on the private sector e-commerce digital task force, organized by the White House. He has met President Clinton in person and has advised him on technology issues. He possesses a PhD from the City University of New York, and was awarded in the areas of biology, ecology, oceanography, and computer science. He's internationally recognized for his work academically and commercially as an author, researcher, speaker and consultant in the areas of performance management, metrics, global software economics, and most recently, he's been involved in something called digital divide. He's been appointed to the Vice President's private sector task force for the G-8 meeting in the digital divide initiative. He's been involved in something called cybergeography, digital planet. And we're going to have a very exciting show discussing these types of things with Howard Rubin.

So I'd like to welcome Dr. Howard Rubin to the show and ask if he wanted to maybe start off by saying a little bit about what is cybergeography?

Howard: Okay, Carol. First, I'd like to congratulate you on your first show and for making me part of it. And in terms of the world if cybergeography, I would say that interestingly enough, if you look at the world today, people have a pretty decent knowledge of the physical geography of the earth, and you learn about this in school, and people understand, you know, where various states are, and all sorts of things about the oceans and things about the continents. People also seems to have somewhat of an understanding, although less deeply, in terms of weather systems and sort of the atmospheric geography of the earth. But more interestingly right now, one of the big issues has to do with what I

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