Effect Mapping

A Game Changing Techique for Agile Product Planning
Member Submitted
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  • [Gilb05] Tom Gilb, Competitive Software Engineering, 2005, Butterworth-Heinemann, ISBN 978-0750665070
  • [Hubbard10] Douglas W. Hubbard, How to Measure Anything, finding the value of "intangibles" in business. Wiley, ISBN 978-0-470-62568-2
  • [Matts09] Chris Matts, Real Options

About the author

Gojko Adzic's picture Gojko Adzic

Gojko Adzic is a software craftsman with a passion for new technologies, programming, and writing. Gojko was bitten by the agile testing bug five years ago. Since then he has helped numerous teams implement agile testing practices, written three books on the subject—Specification by Example, Bridging the Communication Gap, and Test Driven .NET Development with FitNesse—and contributed to several open source projects in agile testing. Over the past eleven years, he has worked as a developer, architect, technical director, and consultant on software for equity and energy trading, mobile positioning, e-commerce. and online gaming. Gojko now helps ambitious teams—from web start-ups to large financial institutions—to implement specification by example and agile testing.

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