For fun, consider a project you are working on. What do you think the RSS priorities for that project might be? Write them down. Don't read the next sentence until you are done...I'll wait...Got it? Now, imagine giving this article to your project team and sponsor and asking them to do the same thing. If you compared results, would all the answers match? If not, doesn't that suggest a communication problem on the project? Who has the right picture? Remember, the project sponsor gets to choose.