But, don’t stop there. Involve the team in the process from beginning to end by conducting daily stand-ups. Additionally, step back to perform an objective analysis before recommitting for the next sprint. Not only does this increase retention and eliminate surprises, but it also alerts team members to possible deadline misses, giving them more time to take corrective action, better vision to see opportunities and upcoming deadlines, and increased performance and more consistent success.
If you take these simple steps, you’ll be off and running. With a little preparation—priming yourself and your team for a series of sprints toward the finish—you’ll ensure that everyone is on board and can adjust and thrive through change and transition, which leads to faster and better results. After all, the iterative nature of agile marketing is a process of continual improvement, and who can’t get on board with that?
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About the author
Jascha Kaykas-Wolff oversees all Mindjet marketing efforts, including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft's MSN and Windows divisions and the Yahoo! commerce business unit. Kaykas-Wolff holds a Bachelor of Arts degree in Psychology from Whittier College in Whittier, California.
