Principles of Engagement with Software Testing Customers

[article]
LIASE
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Summary:
This paper aims to bring out the basic things that are sidelined or overlooked during daily execution of projects and programs, which may explain why customers tend to move from one testing vendor to another. This paper describes a method called LIASE (Listen, Implement, Ask, Standardize, and Exhibit) that keep the customer satisfied throughout that also acts as a customer-retention method.

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