and your job.
Clarifying your job title is particularly important when you're looking for a job or when you're trying to hire a new person. And a job title that reflects the work is equally important when you're already working and you're trying to negotiate who's going to do what. If you're expected to measure product performance, do that, no matter what your title or group name is. And, if you're negotiating a job title or group name, specify the work you'll perform. If we can agree on expectations across inside our organizations, maybe we'll
eventually agree on titles across the industry.
I thank Esther Derby, Dale Emery, Elisabeth Hendrickson, and Dwayne Phillips for their review of this column.