All Valuable Products Are Risky to Build

[magazine]
Volume-Issue: 
1999-04
Article Summary: 

Risks sound like disasters, but risks are neither bad nor good. They are only smart or stupid. Stupid risks are chances taken without significant gain if you succeed. Smart risks are ones that will pay off handsomely if you can overcome them. Smart risks are taken by folks who have knowingly made the decision to proceed in the face of risk.