Metrics Motivation

[magazine]
How to Use Biased Metrics to Influence Behavior and Improve Performance
Volume-Issue: 
2005-09
Article Summary: 

Typical metrics are used to predict an outcome by comparing plans to actual results. They are objective and don't influence what you are trying to measure. Biased metrics, on the other hand, are a valuable tool for deliberately altering behavior to improve the performance of a group. Find out how biased metrics can be used on your projects to pinpoint problems in specific areas and to influence people to fix them.