If you’re not actively marketing all the time, you’re letting the parade pass you by. To take advantage of ever-present, ever-changing opportunities, your team can use agile techniques to help with marketing.
It is possible to apply techniques borrowed from social network analysis) to software development teams. Once revealed, social networks can be actively or passively stimulated for the benefit of team formation and cohesion. Agile principles incorporate social network stimulation on an almost subliminal level; this is one of the reasons why agile principles work.