In part 2 of this interview, Jonathan Kohl discusses testing location-based services, the value of a good social network for crowdsourcing, and how poor optimization practices might literally burn a hole in your pocket.
It is possible to apply techniques borrowed from social network analysis) to software development teams. Once revealed, social networks can be actively or passively stimulated for the benefit of team formation and cohesion. Agile principles incorporate social network stimulation on an almost subliminal level; this is one of the reasons why agile principles work.