Cognitive scientists have identified several influence strategies that can be used to more effectively convince others to see things your way. Agile developers face a host of encounters with “disbelievers” and must find ways to work together. Often, the only tool at hand is a logical argument-bullets on a PowerPoint slide or a step-by-step explanation. Unfortunately, these are rarely successful because convincing others really means appealing to their subconscious motivators rather than speaking to their rational, analytic side. Linda Rising introduces powerful strategies you can use to influence others and suggests ways you can incorporate them into your approach to agile development.