Stakeholders always want to release when they think we’ve “finished testing”. They believe we have revealed “all of the important problems” and “verified all of the fixes,” and now it’s time to reap the rewards. However, as testers we still can assist in improving software by learning about problems after code has rolled “live-to-site”—especially if it’s a website. At eBay we have a post-ship “site quality” mindset in which testers continue to learn from A/B testing, operational issues, customer sentiment analysis, discussion forums, and customer call patterns—just to name a few. Jon Bach explains how and what eBay’s Live Site Quality team learns every day about what they just released to production. Take away some ideas on what you can do to test and improve value—even after you’ve shipped.