Is That Your Final Answer? Auditing Your Measurement Program

[presentation]
by
David Herron, The David Consulting Group
Summary: 

More and more organizations are committed to establishing an effective measurement program. Big or small, measurement takes time and resources. The overriding key to measurement program success is accuracy. Organizations with established metrics programs typically institutionalize an audit activity to maximize their investment. Explore the current approaches being used to audit measurement activity. Learn why auditing is so important, and what and when to audit within your organization.

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