Guy Arieli offers a simple method to answer a common question asked when working on testing automation projects, "Will it be profitable?" A more accurate question is, "When will I see the return on the investment?" In general Return On Investment (ROI) is a factor that is calculated in specifics points in time. When the ROI become positive the project worth investing. Most of the ROI models are very hard to implement. Here, Guy provides a model that by answering a few simple questions will give you a good first appraisal.