Creating a rich UX for mobile apps has gone from being a nice feature—to an absolute must. Genefa Murphy at HP discusses how agile development that incorporates collaboration between designers, developers, and testers goes a long way in building the apps that truly succeed in today's marketplace.
Creating a rich UX for mobile apps has gone from being a nice feature—to an absolute must. Genefa Murphy at HP discusses how agile development that incorporates collaboration between designers, developers, and testers goes a long way in building the apps that truly succeed in today's marketplace.
Genefa Murphy, Director of Mobile Product Management, Analytics, and User Experience at HP Software, talks with Noel Wurst at TechWell about the immense importance of the UX in mobile application development. We learn how developers, testers, and designers all work together in agile development to create memorable and engaging apps.
Previously a copywriter and editor for TechWell, SQE, and StickyMinds.com, Noel Wurst has written for numerous blogs, websites, newspapers, and magazines. Noel has presented educational conference sessions for those looking to become better writers. In his spare time, he can be found spending time with his wife and two sons—and tending to the food on his Big Green Egg. Noel eagerly looks forward to technology's future, while refusing to let go of the relics of the past.