Agile Coaching for Your Agile Company


years include the release of OSF Motif 1.0 and the release of AvidNews 1.0, an industry-award-winning broadcast news management system from Avid Technology.

While a Sr. Development Manager in Web Services at, Alan discovered Scrum. He became a Certified Scrum Master and he and his team used Scrum for over a year to successfully deliver Amazon S3, the Codie-award-winning web service that provides unlimited Internet-connected storage.

The success of the Amazon S3 project and Alan’s enthusiasm for the Scrum methodology led to widespread Scrum adoption within Alan became a Certified Scrum Trainer and the first fulltime Agile Trainer/Coach at Amazon. His experiences in this capacity led him to seek and achieve the Certified Scrum Coach designation, and then to make a career switch into fulltime Agile coaching and training at Rally Software, a market leader in Agile tools and consulting. Alan has presented at Agile2009 and the Munich Scrum Gathering, and is blogging actively on his own and also on Rally’s Agileblog.

Outside of work, Alan plays tenor and baritone saxophone in a Motown-style soul band, scuba dives, and naps whenever possible. Tormenting the family parrots also takes up a lot of his time.

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