- engagement and underlined their role as collaborative partners in the change process.
- Using a Visual Thinking Process to Understand Perspective of Software Users . The development of a new mobile application required that a large health care organization look at its clients from a new perspective. Although they had existing market segmentation research, the mobile initiative required a fresh look at their audience. We used a visual thinking process to create detailed personas that brought the end-user’s emotional, social and physical environment to life. The resulting images and storyboards provided the foundation for a shared vision for the Agile team and corporate marketing organization.
ECM coupled with Agile software development can fundamentally change the way the IT and business sides of an organization work together by building a heightened level of trust and providing visibility of successful collaboration and IT delivery. Tying these processes together can help an organization maximize its chances of IT delivery success.
 Kotter, John P. and Cohen, Dan S. The Heart of Change. Harvard Business School Press, 2002. 190 pp. ISBN: 1-57851-254-9
 Heath, Chip, and Heath, Dan. Switch: How to Change Things When Change Is Hard. Broadway Business, 2010. 320 pp. ISBN: 978-0385528757