Networking for Geeks

Professionals need networks to further their careers. But, for those of us who are geeks, it can be difficult to build connections face to face. Consultant and lifelong geek Fiona Charles shares networking tips that have worked for her.

How do you tell the difference between an extrovert programmer and an introvert programmer?

The extrovert programmer looks at your shoes when talking to you.

Like all the best jokes, this familiar one is funny because it has a core of truth. And, my fellow testers and others, it isn't just the programmers in our business (nor even just the introverts) who can feel less than adept socially.

Many of us are online every day on social and professional networking sites, assiduously exchanging ideas, photos, job information, and social nothings with people we know well and others we've never met face to face and probably never will. For us geeks, online networking is easy-but actually going out and meeting people can be much harder. Whether you're just beginning your career or an established professional contemplating going independent for the first time, you need to have a well-developed professional network, not only online but also in person.

If you find the idea of face-to-face "networking" intimidating, you might find it helpful to reframe and think instead of "building a network." That means making real human connections that you nurture over time, rather than superficially working a room or simply swapping business cards with strangers. You build a lasting network slowly, one person at a time.

Start by thinking about what you want a network for and how you intend to use it and participate in it. A professional network is a multi-way street. You have to be prepared to help others as well as receive help. Knowing that could make a difference about whom you choose to network with. Are you looking for:

  • Mutual help finding opportunities or giving recommendations?
  • Interesting or useful exchanges of ideas and information?
  • A career change?
  • Something else?

Think aboutand perhaps diagram or mapthe network you already have. Almost everybody has some sort of network, even if they aren't accustomed to seeing it that way. Ask yourself:

  • Who do I have mutually interesting conversations with about work?
  • Who would I recommend for a position? Who would recommend me?
  • Who would I tell about an opportunity? Who would tell me, if they knew I was looking?
  • Who do I learn from? Who asks me for advice?

Consider everyone you have ever worked with, both colleagues and managers. Others who know your work or work ethic could include anyone with whom you've worked in a volunteer capacity or school or college mates. Even relatives and neighbors who don't work in the same business might know someone who does and who could be an important connection for you.

When you go out to meet people, make sure you take a good stock of business cards. If your employer hasn't provided them, make the small investment in yourself to have some made or print your own. (Some professionals carry their own business cards to identify themselves separately from their current employers and share their personal-professional email addresses and online presence.)

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