In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content?
By putting fifty of today's top sites to the test, Web usability experts Jakob Nielsen and Marie Tahir show you what makes for good and not so good first impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.