Keynote: Magnificence: Culture Hacking, the Common Platform, and the Coming Golden Era
A culture is the set of shared attitudes, values, goals, and practices that both describes and shapes a group. The unique challenges of creating software have demanded totally new types of corporate culture. In response, we have created agile, Scrum, and XP. These represent the birth of culture engineering and, although significant, are very primitive compared to what will follow. Jim McCarthy introduces “culture hacking,” a kind of cultural engineering that focuses on protecting personal freedom, extending openness, and embodying rationality. In the near future, a system made up of shared commitments and interpersonal protocols for hosting cultural innovations is likely to become available and standardized, leading to enormous personal and collective cultural and productivity gains. Happily, these gains will be based on culturally designed nobility of purpose, and a potent and virtuous cycle will emerge, whereby profit derives from ennobled behavior. This cycle will lead to an era of widespread and abundant greatness—an era of unparalleled magnificence.