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Releasing SMURFS Instead of MVPs, Maybe We Should Be Releasing SMURFS

The term minimum viable product, or MVP, has come to be misunderstood and misused in many organizations. It doesn’t mean you should be releasing half-baked, barely feasible software. Instead, you should be thinking of your product’s capabilities as a Specifically Marketable, Useful, Releasable Feature Set—or SMURFS!

Matthew Barcomb

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