Essential Product Ownership: It takes a Village

Bob Galen

Scrum surfaced in 1993. So, the role of a Product Owner has existed for 20+ years. Surely the whole idea is well understood by now. Right? And the role is a simple one. There is a single product owner per product team or teams. Defining and accepting the work to meet the clients’ goals. Always mucking around the backlog. Again, simple and clear. Right?  Well, in my coaching travels and observations it’s not that simple. I still see literally tens of organizations and hundreds of teams that struggle with the notion of product ownership. So, let’s go over it one more time. In this talk, join Bob Galen as he shares the patterns and stories of Essential Product Ownership. How the role should look and be properly executed. We’ll cover user stories, backlogs, refinement, ownership, vision, architecture, innovation, experimentation, measurement, and a host of other topics as we explore this seemingly simple, yet so hard to get right, role.

About the Presenter

Bob Galen is an agile practitioner, trainer & coach based in Cary, NC. In this role, he helps guide companies and teams in their pragmatic adoption and organizational shift towards Scrum and other agile methodologies and practices. He is a Principal Agile Coach at Vaco Agile, a leading business agility transformation company. He is also President and Head Coach at RGCG a boutique agile coaching firm. Bob regularly speaks at international conferences and professional groups on topics related to software development, project management, software testing, and team leadership. He is a Certified Enterprise Coach (CEC), CAL I trainer, and an active member of the Agile & Scrum Alliances. He’s published three agile-centric books: Three Pillars of Agile Quality and Testing in 2012, Scrum Product Ownership , 3rd Edition in 2019, and Agile Reflections in 2012. He’s also a prolific writer, blogger, and  podcasterBob may be reached directly at  [email protected] or networking via LinkedIn

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