How to Successfully Communicate the State of Testing in Your Organization

Robert L Galen, EMC Corporation

Many QA, process improvement, and test engineering personnel feel their company's management doesn't sufficiently understand, support, or value their contributions. You know what? They're right! What's the root cause of this lack? Robert Galen believes it's our inability to effectively communicate-to promote our teams and our abilities. We expect that either our work should speak for itself, or our value proposition accompanied by the metrics and data will make our case for us. As a discipline, we need to improve our salesmanship when it comes to our contribution. This session imparts public relations (PR) skills you need to employ so that your key stakeholders will better understand your role and its importance.

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