It's About Products Not Projects: Product and Portfolio Roadmaps

Ellen Gottesdiener, EBG Consulting, Inc.

If you are managing your portfolio using projects, and not products, you may be missing opportunities to deliver more business value to your organization. Product and portfolio roadmaps are a strategic tool that you can use to align business goals and value to product delivery plans. Ellen Gottesdiener explores the why's, what's, and how's of product roadmaps including the different types of product roadmaps, steps for building and sustaining product roadmaps, key planning inputs, who should be involved, and techniques for exploring and evaluating features along the roadmap. Roadmaps articulate how your products will achieve their vision, help uncover technology requirements, communicate to internal and external customers, and provide a sound foundation for planning. Learn how roadmaps can help you deliver the right products, address customer needs, and make tough choices that will deliver strategic value. Take back key practices for developing and sustaining product roadmaps in your business.

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