STAREAST 2013 Keynote: The Mismeasure of Software: The Last Talk on Measurement You’ll Ever Need to Hear
Lee Copeland maintains that most organizations have some kind of metrics program—and almost all are ineffective. After explaining the concept of measurement, Lee describes two key reasons for these almost universal metrics program failures. The first major mistake people make is forgetting that the model we are using for measurement is not necessarily reality. The second major blunder is treating ideas as if they were real things and then counting them. Lee describes the “Three Don'ts of Metrics”—Don’t measure it unless you know what it means; Don’t measure it if you’re not going to do something with the measurement; and no matter what else you do, Don’t turn your measurement into a goal. Through the years, Lee has discovered his favorite project indicator is not a measurement at all—and you’ll be surprised to learn what it is. Join Lee as he shares his Zero th Law of Metrics to guide your program to success.