Transform Your Innovation Thinking
Innovation is a word tossed around frequently in organizations today. The standard clichés are "Do more with less" and "Be creative." Companies want to be innovative but often struggle with how to define, implement, prioritize, and track their innovation efforts. Using the Innovation to Types- model, Jennifer Bonine will help you transform your thinking regarding innovation and understand if your team and company goals match their innovation efforts. Learn how to classify your activities as "core" (to the business) or "context" (essential, but non-revenue generating). Once you understand how your innovation activities are related to revenue generating activities, you can better decide how much of your effort should be spent on core or context activities. Take away tools including an Innovation to Types model for classifying innovation, a Core and Context model to classify your activities, and a way to map your innovation initiatives to different contexts.