Extreme Programming (XP) is all the buzz these days. Business' motivation is to decrease time-to-market, maximizing revenue opportunities. Without quality practices that keep pace, new releases deliver defects just as quickly! Quality testing also often fails to provide complete identification of the launch risk, making enterprises vulnerable upon launch. Often there's no time to test, and automation doesn't seem to shorten time-to-market. Jim explains how he escaped this dilemma at Egreetings.com, a top 50 website.