Product Managers

Product Managers need to be “big picture” thinkers. They excel at thinking about the long-term approach to successfully launching and managing a product. Many successful Product Managers have strong business backgrounds and see things from the essential “big picture” view. Some Product Managers may have technical backgrounds although that is not always the case. As compared to Product Managers, Project Managers often come with a different set of skills.

Project Managers
Project Managers are frequently experienced technology professionals. They often have a different perspective from the Product Manager, and usually come with a very different set of skills. Good Project Managers will help you get across the finish line whereas the good Product Manager will help you define the course for the whole marathon. Which expertise do you really need at which point?

Product and Project
Obviously you need to consider both the essential long-term and the short-term perspectives if you want to be in business for any reasonable period of time. Good managers should have a blend of skills that allow them to wear both hats as needed. I have seen many successful Project Managers have a great deal of difficulty managing from the broader product perspective. This seems surprising given that these same PMs have long been accustomed to meeting tight (read impossible) deadlines and excelling under pressure. That may actually be the source of this problem. They are used to being the hero and taking off that nice cape can be even more difficult to do.

Fear of Failure
Many managers achieve success after many years of hard work. They have developed skills, acquired knowledge and used their abilities to arrive at their current challenge. Take these same technology professionals and tell them to start planning and you may be surprised at just how many have difficultly moving from the tactical to the strategic role. Planning takes a lot of effort and is often impossible to do perfectly. Given the tall assignment, it is no wonder that many PMs fear that their plans will fall short and, worse yet, be found deficient by others. This doesn’t work well when your role is focused on the product perspective. Product Managers need to show the target releases and features expected from a long range perspective and always with a view towards being competitive with other companies operating in the same space.

Agile Anyone?
The well-received Agile movement has done a good job of highlighting the futility of extensive planning. The thought of writing a large volume of Product requirements, 2 year plans and other documentation (that will never be read) is certainly not the way that most technology professionals want to work. Agile has done a good job of focusing on delivering working software that meets the customers needs using iterative development, self-managed teams and a strong focus on testing throughout the lifecycle. But even with effective Agile practices, many organizations still need to have effective product planning that is supported by effective project management.

How Do We Blend
The best approach is to select Product and Project Managers with effective and flexible skillsets who are able to work towards being able to blend the two essential views. From a personality perspective, you need to be able to take an honest look at your own skills and tendency towards one approach or another. You will also benefit from being able to understand how other people impact you. Armed with self-awareness, you can begin to work towards expanding your own people skills and increasing your effectiveness interacting with different kinds of personalities, whether the focus is long or short-term.

Would You Seriously Try to Code in Just One Language?
Some techies do specialize. But we all know that flexible technology professionals are in much more demand and are always more successful. If you blend your people skills so that you are able to handle different personalities and lead effectively in a variety of situations then you will obviously be more successful.

Conclusion
Product versus Project perspectives often draw upon different personality traits. Technology professionals who can understand how these different approaches impact themselves and their teammates will find it much easier to thrive in today’s challenging work environments.