Computer-related business, organizations, and institutions have universally recognized the need for visibility on the World Wide Web. But what used to be a simple tool for educational institutions to share information has turned into a new venue for marketing, selling, and gathering information. This effort requires a design and deployment plan that is fundamentally different from all other software products or projects ever conceived because of the extremely wide accessibility and expectations from target audiences. This means that software organizations face a paradigm shift in order to adequately address the radically new needs represented in the World Wild Web.