When it comes to guiding the development of a product and ensuring you’re building what the user actually needs, a product owner is the most important hire for the team. There’s just one problem: A good product owner can be really hard to find. The characteristics that make a good product owner are elusive, but here are three qualities you should prioritize in your search.

Too often, customers have a “fake certainty” about the problems they want to solve. They might not have defined the real problem, but they have frequently defined the solution anyway. The risk is that we might build the wrong thing. When the product owner works with the customers to define the problem, then works with the team to define the solution, everyone can win.