We're pleased to bring you technical editors who are well respected in their fields. Get their take on everything that relates to the industry, technically speaking. In this issue, read why some arguments aren't worth having.

Sean Beatty explains what a deadlock is and why testing probably won't catch it.

Often, despite all the data, the bugs, and the business case for quality, people don't make real changes until they discover what's in it for them. Bob Lee shows you how to make quality matter to those upstream.

This presentation explains why knowing broad industry trends regarding application development is not enough to ensure a successful project. AD should be tightly bound to businesses. Existing measures need to be reviewed and service levels for usefulness in measuring attainment of goals that directly support each line of business need to be considered. Read on as the author details these and other important points.