Inside the Mind of the 21st Century Customer

Testers frequently say that they are the voice of the customer or the customer advocate for their organization’s products. In some situations this can be a helpful mindset, but no matter how hard he tries, a software tester is not the customer. In fact, there is no one better suited to evaluate customer experience than the actual customer of your software. However, getting actionable feedback from customers can be time-consuming, difficult, and often too late to have any meaningful impact on the product. Alan Page shares his thoughts and a number of examples of how to get customer feedback quickly, how to make that feedback actionable, and how to use customer data to drive better software development and testing on any team—and for any product. In this fast-paced session of information and fun, Alan discusses product instrumentation, analysis techniques, reporting, A/B testing, and many other facets of customer feedback.