Keys to a Successful Beta Testing Program

Your company is ready to launch its new product. How will it perform under real-world conditions? Will it meet the needs and expectations of the users? Will it operate on all the platforms and configurations for which it was designed? With the future of the product, your company, and perhaps your job depending on the answers, beta testing is a great way to maximize your chances of success. Beta testing provides empirical metrics that prove or disprove that your product will meet clients’ expectations, providing you with input for necessary course corrections in the product. Rob Swoboda explains the process of beta testing as well as the key concepts needed to plan, execute, and evaluate a successful beta testing effort. Rob shares his insights into the practices he employs to design and manage high-priority beta test efforts and offers you the keys to succeed in your own beta test program.