Managing Customer Expectations

Naomi Karten, Karten Associates

The starting point for Expectations Management is recognizing that we all have hopes, dreams, and fears. We all want to succeed and be appreciated. In this way, we are all the same. We all see the world differently, and those differences influence our actions, attitudes, and behavior. In this way, we are all different. This article teaches your team how to understand the client's perspective to help you successfully deliver the product they requested from your team.

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