In Scrum, the product owner and the ScrumMaster are supposed to drive sustainable development. But there's a third force missing from the formula: the health of the code itself. We often forget that our code is also a member of our team, and we have to be concerned about its health and well-being as much as any other team member. That means using practices to develop good code from the beginning.

When it comes to guiding the development of a product and ensuring you’re building what the user actually needs, a product owner is the most important hire for the team. There’s just one problem: A good product owner can be really hard to find. The characteristics that make a good product owner are elusive, but here are three qualities you should prioritize in your search.

Too often, customers have a “fake certainty” about the problems they want to solve. They might not have defined the real problem, but they have frequently defined the solution anyway. The risk is that we might build the wrong thing. When the product owner works with the customers to define the problem, then works with the team to define the solution, everyone can win.

David Bernstein says the software industry is an industry of amateurs. It's a young field, and he doesn’t think it's yet graduated into a true profession. Here, David contrasts the software industry with other, more established fields, and he talks about what software professionals need to do in order for the industry to become accepted and esteemed.