Testing at the Super Bowl


Based on the findings, goals were set for both teams, not only in preparation to play the Super Bowl, but to provide data to improve future coaching. The average reported percentage of effort expended up until yesterday’s game has been approximately 104 percent.  When asked in general terms, NFL Players have reported giving “their all.”

In this scenario, the reported effort would count as 100 percent. The second most popular effort expenditure reported by coaches and players alike was 110 percent.  Numbers where surprisingly stable when grouped by coaches, players, or a combination of both. Researchers were shocked at yesterday’s outcome at the Super Bowl to learn that they missed a metric that could be the key to championship wins.

The percentage effort of the Seattle Fans, also known by the nickname of The Twelfth Man was well over 1000 percent at getting to New Jersey and cheering on their team, thus leading to the historic first ever Super bowl win for Seattle!

What They Got Wrong
If you’ve read this far, you’ve probably realized that the research was too late for this year. With one big-ticket item per year, all the research and split testing needed to happen before the event in order to optimize sales. Likewise, Hauschka’s 110 percent kick didn’t offer any specific value to the team; it didn’t make sense, and the greater-than-once-hundred percent effort isn’t really a thing either.

But that’s okay. Because we made it all up.

The lessons for test, though? Those are for real.

User Comments

Madhava Verma Dantuluri's picture

Very good article, wonder no room left in the super bowl. Every business entity wants to have presence. Why not our testing?

February 3, 2014 - 10:40am
Lisa Crispin's picture

Hi Madhava, I think our joke might be lost on some people who aren't familiar with the Super Bowl (or Superb Owl, as Colbert dubbed it), this was just us having some fun. But business *could* do this sort of testing at football games, and for all we know, they might!

February 3, 2014 - 1:06pm

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